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That's an interesting idea about changing the word 'help'. If people
aren't going to the help menu, it probably does mean that they've had
negative experiences in using it. For example, people complain that it
doesn't get them easily to what they want to know, or like the kid who
returned the penguin book to the publisher, " it told me more about
penguins than I cared to know".
The question is trying to find a word that suggests something positive,
and this in turns opens up the question of if your users see themselves
more as 'doers', 'learners' or both.