Re: What's an Advertorial?

Subject: Re: What's an Advertorial?
From: Richard Sobocinski <"Richard_G_Sobocinski%~WHC207"@CCMAIL.PNL.GOV>
Date: Tue, 18 Oct 1994 08:15:00 -0700

In-Reply-To: CNSEQ1:TECHWR-L -at- VM1 -dot- ucc -dot- okstate -dot- edu's message of 10-18-94 08:29

<Phillip-Morris has been using them to promote its ideas on "commercial free
<speech."

What is meant by this, I presume, is that Phillip-Morris is attempting to
legitimize its legal and public promotion of a toxic substance. I think this
still qualifies as "advertising disguised as"...whatever. (read "propaganda
by
any other name is still...")

Cheers,

Gwen (ggall -at- ca -dot- oracle -dot- com)
=========================================
That's why they're called advertorials.
^^^

Rich


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