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Subject:Re: QUERY: vertical text From:"Susan W. Gallagher" <sgallagher -at- STARBASECORP -dot- COM> Date:Wed, 15 Mar 1995 10:24:03 -0800
Jo Davidsmeyer writes...
> Which way should vertical text run?
> We have a new format for press releases, marketing announcements, and
> special notices that has a dark color block about an inch wide running
> the length of the left side of the page. We're reversing text (titles)
> in the block. Which way to run the text: baselines toward the page or
> away? We're having a small war between the graphics people and the text
> people, so any references or sources would be greatly appreciated. Text is
> justified to the top of the page (the one thing we agree on).
Vertical text should almost always run from bottom to top,
and I think you'll find this answer in almost any graphic
design book. Why? It's found to be more mood elevating.
Seriously... This is the reason they give. So, that would
be baseline toward the center of the page if the text is
along the left edge.
Sue Gallagher
StarBase Corp, Irvine CA
sgallagher -at- starbasecorp -dot- com
