4 Seats Left in Bay Area IE Workshop

[John Bowie <BowieCon -at- AOL -dot- COM>]

If you're still writing manuals and online help systems,
perhaps you should try a new approach....


             INFORMATION ENGINEERING

           An Intensive 2-day Workshop
                       in
            Information-Driven Design
                       and
            Communications Leadership

       CUPERTINO, CA    FEBRUARY 3-4

ASK YOURSELF THIS:

Is it possible to be the best at something and still
contribute little value?

Today, many technical communicators find themselves in
this position. They have honed their writing and
organizational skills to perfection, yet their primary
deliverables - manuals, online help systems, and training
courses - go largely unread or unused.

 * What is the value of an unread manual?

 * What is the value of an unused help system?

 * What is the value of a training course, 80%
   of which is forgotten within a week?


INFORMATION ENGINEERING...

...is a revolutionary approach to technical communication
that returns our profession to its true mission.

Using information as a metric of design quality and
usability, Information Engineering (IE) provides technical
communicators with a proven set of tools for reengineering
all aspects of interaction and communication between a
product and the people who use it.

Never again will you rely on ineffective, knee-jerk
information delivery strategies to patch deficiencies in
your product's design. With Information Engineering, you
will stop information pollution at its source, and in so
doing, add value to your customers, to your company, and
to yourself.

The IE Workshop is a participatory experience with lots of
multimedia demonstrations and hands-on exercises. You are
encouraged to apply the techniques you will learn to your own
projects during the workshop's exercises. You will return to
work with a portfolio of paper prototypes illustrating how your
information delivery strategies can be reengineered via IE
principles.


WHAT OTHERS HAVE SAID....

  "Your principles really snapped our efforts into
   focus. IE just makes so much sense!"

  "Thanks for all the good ideas. I wish I had heard
   all this a year ago."

  "John provided an excellent presentation of the
   future of technical communication - change is good
   and positive."

  "I was up to 3:30 in the morning working on the
   ideas from your workshop."


ABOUT THE INSTRUCTOR

John Bowie, your instructor, is the principal architect
of the Information Engineering process. During his
fifteen-year career in technical communication, John has
worked as a writer, user-interface designer, performance
support engineer, technical communications manager, and
consultant with a Fortune 50 company.  He has evangelized
IE principles throughout the world, including presentations
for the STC, the ACM, and the Economic Development Board
of Singapore.

John is the author of several books and articles on
artificial intelligence, technical communication, and
executive leadership. His latest books - "Information-Driven
Design" and "Lessons in Leadership from America's Top CEOs" -
will be published in 1997.


HOW TO REGISTER

By Fax:                 970/282-1868

By Phone:               970/282-0443

By Mail:                Bowie Consulting
                        4164 Sumter Square
                        Fort Collins, CO 80525

By E-mail:              bowiecon -at- aol -dot- com

    Attendance is limited so please register early!


                     REGISTRATION FORM

Please sign me up for the Cupertino Information Engineering
Workshop on February 3-4.

Name:

Company:

Address:

City/State/Zip:

Phone:

Fax:

E-mail:

Fee: $695 ($50 discount for multiple registrations)

     [ ] Check (to Bowie Consulting)

     [ ] Visa   [ ] Mastercard  [ ] American Express

Cardholder's Name:

Card No.:

Expires:

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