Re: Is [sic] Marketing and Technical Writing compatible activitie s?

["Wilcox, John (WWC, Contractor)" <wilcoxj -at- WDNI -dot- COM>]

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From: David Fredericks

Some TWs, amazingly, see marketing and technical writing as water and
oil . . . activities that don't mix. But such thinking betrays a naive
and damaging level of thinking that explains why many technical
companies don't make it in the marketplace.
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I'm sure that all of us appreciate the value of marketing.  But the
comment by one poster today (which I assume provoked your post) did not
demean marketing but marketing people -- in particular, that breed that
spews forth marketing hype.  I've done marketing writing, too, and I
don't hear anyone saying that's a bad thing to be associated with.  The
problem is with "pure marketing" -- which usually is composed of pure
BS.  When you make your product out to be something it isn't, when you
exaggerate its qualities, when you disguise the ugly truth about a
product by twisting statistics, when you say a product is available when
it isn't -- that's what gives marketing people a bad image.  'Nuff said?

"Marketing -- where the rubber meets the sky."



Regards,

John Wilcox, Documentation Specialist
Timberlands Information Services, Application Delivery Group
Weyerhaeuser, WWC 2E2, Box 2999
Tacoma, WA 98477-2999 USA
253-924-7972  mailto:wilcoxj -at- wdni -dot- com
(I don't speak for Weyerhaeuser, and they return the favor.)