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Subject:Re: Manual non-standard font question From:Kris Olberg <kjolberg -at- IX -dot- NETCOM -dot- COM> Date:Tue, 20 Jan 1998 23:58:20 -0600
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> From: Tom Herme <therme -at- NVBELL -dot- NET>
> To: TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU
> Subject: Manual non-standard font question
> Date: Monday, January 19, 1998 8:49 PM
>
> My marketing manager wants to format every instance of the product name
in Brush Script
> and give a superscript appearance to the 32.
Gratuitous. Your objectives are content and readability.
IBM did some readability studies some years ago and found that heavy use of
acronyms (in all caps) on the page reduced comprehension. They mandated
that all acronyms be done using small caps, which effectively blended the
acronym nicely into surrounding text. IMHO, the same principle applies to a
heavily used item that doesn't blend with adjacent text.
Use the formatting suggested by the mktg. manager on the covers and title
page, but format it using the same font as the adjacent text in the body of
your work, without superscripting the 32.
Regards...Kris
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kolberg -at- actamed -dot- com
kris -at- olberg -dot- com
