Re: Marketing Writing Articles

[Melonie Holliman <LonieH -at- AOL -dot- COM>]

Howdy, Amy:

I work for both Marketing and Engineering, so I get to see the assets
and liabilities of each group. Marketing is an extension of sales which
can often be a slimy business. The marketing group I work for is a pretty
fair group. We do spend many hours trying to place our product in the best
light we can to generate the most sales we can. Marketing, by its very nature,
is rooted in manipulation; many people find that offensive. Personally, I
think
it is just an extension of writing for your audience.

I like working for Marketing. I am getting to be creative while learning about
new
things (like the web). I really have to look at how words affect people and
make
sure I am saying what I am really trying to convey.

It is a completely different mind set from straight technical writing.

Melonie Holliman
ABM Data Systems, Inc.
Austin, TX
mailto: LonieH -at- aol -dot- com



In a message dated 7/7/98 12:04:22 PM Central Daylight Time,
apeacock -at- WOLFENET -dot- COM writes:

<< Hmmmm...Janice's post reminded me that no too long ago I mentioned to
 my husband that I wouldn't mind getting more into either edting or
 marketing writing. Holy cow, you'd have thought I told him that I had
 met a man named Sven and that we were running away to join the circus
 or something. :) I don't suppose someone out there can tell me
 exactly what it is that people seem to have againt marketing. Maybe
 I'm just a sucker. Ask me what the jingle is for a product and I
 probably know it (and I don't even watch that much TV!).

 Amy Peacock >>