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Subject:Re: Switch hitting (was TW and Marketing From:Linnea Dodson <tscribe -at- HOTMAIL -dot- COM> Date:Fri, 30 Oct 1998 05:15:36 PST
It's been my experience that the smaller the company, the less the
management distinguishes between types of writing, erasing the
difference between "marketing writing" and "technical writing," etc. At
a point, the managers stop seeing you as "the technical writer" and
simply consider you "the writer" and responsible for all the words.
Marketing writing is still a form of explanation - only, instead of
explaining how something works, you're explaining why someone should
want to buy it. IMO, after the tech writer has learned a product well
enough to write the manual, that writer is in the best position to write
persuasive marketing copy due to familiarity with the product's
strongest features.
Nea Dodson
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