TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
I'd need more information. I'd have no problem with them re-designing covers
or requesting certain repeating logos, etc. be changed.
Instead of redefining the corporate image, have you tried getting ISO
certification, right-sizing, implementing a quality assurance program, or
working smarter and not harder? These might be more satisfying and just as
useful <vbg>.
Sean
sean -at- quodata -dot- com
>>>-----Original Message-----
>>>From: J. Fraser [mailto:tekwrite -at- ISTAR -dot- CA]
>>>Sent: Friday, April 09, 1999 8:52 AM
>>>To: TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU
>>>Subject: Potential Dilemma
>>>
>>>
>>>What would you do if you encountered the following scenario?
>>>
>>>Your Marketing Department suddenly informs you that they
>>>are responsible for "redefining the corporate image. This
>>>will include everything from logos, to business
>>>cards, to mission statements, to documentation..."
>>>
>>>Logos, trademarks, copyright info, marketing
>>>materials, etc... fine!
>>>But, manuals and help and so on? Really!?
>>>
>>>--
>>>-Judy.