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Subject:Re: logo fatigue (summary and more) From:P Newman <pnewman1 -at- HOME -dot- COM> Date:Thu, 22 Jul 1999 09:00:23 -0400
Henry,
Most of us find it distracting and it is a sad commentary on
integrity, but the logo is placed on most cable broadcasts as piracy
protection.
Peter
----- Original Message -----
From: Henry Vandelinde <vandelinde -at- WORDTEK -dot- COM>
To: <TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU>
Sent: Thursday, July 22, 1999 8:37 AM
Subject: logo fatigue (summary and more)
> Hi all,
>
> There have been a lot of good suggestions, including making the logo
a
> watermark, small header, and letterhead.
>
> Also the ever popular compromise between client desires and
technical
> necessity.
>
> My initial concern was with saturation. Geoff Hart refered to the
Soviet
> practise of splasing images of Lenin and Marx everywhere, but my
concern
> about the whole matter lies closer to home.
>
> I was watching A&E last Sunday. The movie was Robert B. Parker's
"Small
> Vices", which I'd been waiting to see for a month (but I digress).
Through
> the whole movie, the A&E icon floated in the bottom corner of the
screen.
> Now I know that screen icons are popular and everyone has them, but
for
> some reason this one really pissed me off. It kept pulling my eyes
away and
> disrupting my concentration. My annoyance with the logo took away
from the
> experience.
>
> That started me thinking about the idea of logo fatigue, and if
there had
> been any formal study done on the matter. My question to this list
has
> provided me with an immediate solution. I'm going to generate
several
> versions of the MS incorporating the suggestions made and then let
him
> choose, but I'd like to pursue the idea further.
>
> I'll keep the list posted and welcome any suggestions, info, etc.
>
> Regards,
>
> Henry
> _______________________
> Henry Vandelinde, Ph.D.
> vandelinde -at- wordtek -dot- com
> Web: http://wordtek.com
> 1-877-WORDTEK
>
>
>
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