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Subject:Re: Is "WebTop" a real word? From:jane <judydh -at- TOTAL -dot- NET> Date:Fri, 13 Aug 1999 10:43:45 -0400
>> >Is this a valid word, and if so - should it be one or two words? Is
there
>> >another word that would be better?
Uh, two words, and yes, there must be something better.
Now I wish I responded sooner. Nothing makes me foam at the mouth like
new-speak. It is NOT the natural progression of language. It should NOT
become the industry norm.
Although it can be inconvenient to trademark commonly-used terms like
Kleenex and Velcro, it is less insidious than letting a corporate term
become the default for an uneducated or unwitting public. Corporate
colonialism is what that phenomenum is called...
>> It's as valid as any other industry jargon: the more widespread its use,
>> the more valid it becomes.
And this is a trend that we have the power to STOP. WebTop is an ugly,
ugly, ugly word. It is not industry jargon. Here is an example of software
industry jargon; you should be able to see the difference:
A "Make-new" was performed, consequently the mainline overnights will
remove
their distribution before starting the build.
While we can't control the drool that some CEOs and marketing departments
fire off in the private corporate e-mail system and at public conferences in
an attempt to 'get people happy!' (remember the Sun/Nortel term "Webtone"?)
about whatever technology they're supposedly developing, we can cut the
jargons, marketing new-speak and other CRAP out of our meaningful text. This
is especially important since they read our docs when they've already bought
the product.