Re: References to previous company names

Subject: Re: References to previous company names
From: "Kathi Jan Knill" <Kathi -dot- Knill -at- template -dot- com>
To: "Linda Sims" <lsims -at- dset -dot- com>, "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 26 Oct 1999 13:55:35 -0400

You say that a company recently changed its name due to acquisition. Why
then would you ever want to use the old name? After an acquisition the old
name refers to a company that does not exist. If you are afraid that some
older clients will be confused, then you might be able to get away with
saying something like: "CompanyA (formerly known as Noncompany) produces
65% more widgets...." where you refer to its former name.

Having said that, I would guess that there are some legal issues that lurk
under this question. I'm not a lawyer, but I seriously think you should
check this question with the legal department of the company you work for.
If there is no "legal dept." because the company is small, check with the
COO. I don't believe this question is a matter of what is right or wrong
from a writing sense.

Just mho,
Kathi Knill
Sr. Technical Writer
Template Software, Inc.
Kathi -dot- Knill -at- Template -dot- com
Great things are only possible with outrageous requests.
~ Thea Alexander ~

----- Original Message -----
From: Linda Sims <lsims -at- dset -dot- com>
To: TECHWR-L <techwr-l -at- lists -dot- raycomm -dot- com>
Sent: Tuesday, October 26, 1999 11:30 AM
Subject: References to previous company names

: OK, here's the situation.
: 1. We're writing manuals that refer to a company that recently (in
: the last year) changed its name due to its acquisition by another
: company.
: 2. One of our writers left that company for ours within the last 4
: months. We are told that the newly named company uses _both_
: names within its own documentation (presumably not in the same
: document).
: Do we use the old name or the new name when referring to them?
: My personal opinion is to go for the new name unless we're
: referencing a product made prior to the name change.
: Linda Sims
: Technical Writer
: ^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v^v
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