Question for web site gurus

[Svi Ben-Elya]

I am new to managing a web site and would like your input as to how well I
am doing in getting people to go to my site. I opened the
www.elephant.org.il site about 2 1/2 months ago and traffic appears to have
grown, but I'm not really sure what the statistics indicate and I don't have
a benchmark to compare it against. 
 
In July traffic there was an average of 67 visits per day (including
weekends) and 1131 unique visitors. The number of pages visited exceeded
22,000 and the number of hits was nearly double that.
 
Can someone explain to me the difference between the number of pages visited
and number of hits? Also, after two and half months should I expect more or
is this a lot of traffic? Can someone give me a good benchmark to compare
this against?
 
- Svi Ben-Elya -
svi at ieee.org
050-7666532
www.elephant.org.il <http://www.elephant.org.il/>