Case Studies? Success Stories? Or anything else ?

[Beth Agnew]

Milan has a pertinent question. The reasons for putting this information on
the website reveal what they are hoping to achieve -- is it to get someone
to call for a consultation, to look better than competitors, to prompt a
sales call, or just to blow the company's horn? Knowing why and for what
purpose directs the selection of material, the slant and style, and should
answer the poster's original question as to what kind of information would
work best.
--Beth

-----Original Message-----
From: techwr-l-bounces+beth.agnew=senecac.on.ca at lists.techwr-l.com
[mailto:techwr-l-bounces+beth.agnew=senecac.on.ca at lists.techwr-l.com]On
Behalf Of Milan Davidovic
Sent: Wednesday, December 06, 2006 4:43 AM
To: TECHWR-L
Subject: Re: Case Studies? Success Stories? Or anything else ?


--- Edgar D' Souza <edgar.b.dsouza at gmail.com> wrote:
> Fame and recognition, perhaps even to be bought out
> by some software
> colossus (no names named!).
> Or perhaps they just want to attract more business
> for the company...

Any of these are possible; which, if any, are the
actual reasons?

Milan