Why marketing should make the user manuals

[Brian Henderson]

> People in Marketing have a different skill set.

That would be the non-judgmental way of putting it. I don't feel quite so
tactful on the subject.

I don't think skill sets are the fundamental difference here. Marketing
departments and Editorial departments have opposite loyalties. Technical
writers are primarily focused on doing right by the customer (and thereby
the company also). We have the customer's best interests in mind when we're
doing our job. Marketing's job, on the other hand, is to promote the
company's interests above all other concerns. Too often that means that
customers are there to be manipulated in any way that Marketing deems
beneficial to the company, and what's good for the customer is not a
particularly high priority.

_BrianH.
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