Why marketing should make the user manuals

[Ankur Parekh]

Hi,

Be it "techcom" or "marcom," what we are doing is communicating to a 
specific target group. What changes is only the flavor, as marketing 
communication will focus more on "selling" the product, while technical docs 
focus on the "usage" of an application. Having done (and still enjoying) 
both the forms of communication, I can say that writers shouldn't restrict 
themselves to a single form of writing; rather they should extend their 
skills to multiple forms of commercial writing, as that makes them more 
versatile and marketable to potential employers.

Besides, if a writer has written tech docs of a product, it becomes a lot 
easier for him/her to write a sales pitch, as he/she knows the product well. 
Btw, even tech docs are sometimes used to sell products, as many times 
clients see the documentation to better understand the product they are 
evaluating.

Regards,

Ankur Parekh