The official typeface of the 20th century

[Emily Berk]

"... If you're seeking some suggestions for celebrating Helvetica's 50th birthday, might I recommend a trip to New York's Museum of Modern Art, where an exhibition devoted to the typeface opened this month? To mark the occasion, the MOMA acquired an original set of 36-point lead Helvetica letterforms.

Of course, I don't need to tell you to fly American Airlines to get there (their fuselage bears the grand imprint of Helvetica, as does and Lufthansa).

Those looking to save money might consider renting a Toyota from National, or taking a Greyhound or Amtrak to New York (all of the aforementioned companies use Helvetica in their logos). Once in Manhattan, don't forget to take a ride on the subway system, whose signage utilizes – you guessed it.

And be sure to sip some Evian, shop at American Apparel, and memorialize it all with your Olympus camera (powered with Energizer batteries), since all of these products boast Neue Haas Grotesk, as Helvetica was originally named. ..."

http://www.thestar.com/sciencetech/article/203181       

Emily Berk
http://www.armadillosoft.com