style/usage question

[Eason, David]

Would it not be acceptable to say "Adobe Acrobat" at the first instance,
and thereafter refer to it as "Acrobat"? Do we refer to "Adobe
FrameMaker," or just FrameMaker? Do we refer to "Snagit" as "Techsmith
Snagit"? Do we refer to "DreamWeaver," or "Adobe DreamWeaver"?

David Eason

-----Original Message-----
From: techwr-l-bounces+david.eason=lsi.com at lists.techwr-l.com
[mailto:techwr-l-bounces+david.eason=lsi.com at lists.techwr-l.com] On
Behalf Of Al Geist
Sent: Thursday, February 01, 2007 1:56 PM
To: 'Techwr-l'
Subject: RE: style/usage question

 Craig Cardimon wrote:

So I'd consider saying:

"As you read along, you're bound to come to the first instance of
Acrobat
(Adobe Acrobat) and may wonder what it means."



Save yourself from writing a huge warm, fluffy paragraph.  Use "Adobe
Acrobat (Acrobat)" on first occurrence and "Acrobat" from that point on.

Al


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