newsletter approaches

[Shira Abel]

First off, I hate newsletters which are links only. I never click on the
links to get more info.

Secondly, if you really want to change the structure now I strongly suggest
you call the mom on leave and ask her before you make significant changes to
her newsletters. A phone call is a small price to pay as opposed to coming
back to work and finding out that the entire structure of her job has
changed. She'll most likely appreciate being remembered as well.

-Shira


On 1/9/07, Mike Starr <mike at writestarr.com> wrote:
>
> None of the replies I've seen so far seem to consider the perspective of
> whether it's right to take advantage of the newsletter editor's maternity
> leave to make changes to the format and style of the newsletter. It's
> possible that the newsletter editor already had those discussions with the
> graphic designer and overruled those suggestions. I've always felt
> annoyance
> with those who take advantage of someone's temporary absence to make
> drastic
> changes to something.
>
> I would suggest that you follow the existing format and style, developed
> by
> the person who was hired to do the job. If you or the graphic designer
> think
> changes need to be made, wait until the newsletter editor returns from
> maternity leave and then begin a dialog with her. If it comes to pass that
> she decides to stay home and not return from her maternity leave, then it
> becomes your job to consider whether any changes are appropriate.
>
> Patience, grasshopper...
>
> And BTW, I prefer my newsletters in plain text and filled with content
> rather than a collection of links.
>
> Mike
> --
> Mike Starr                            WriteStarr Information Services
> Technical Writer   -   Online Help Developer   -    Website developer
> Graphic Designer    -    Desktop Publisher   -       MS Office Expert
> Phone: (262) 694-1028 - Tollfree: (877) 892-1028 - Fax:(262) 697-6334
> Email: mike at writestarr.com      -      Web: http://www.writestarr.com
>
> ----- Original Message -----
> From: "Erika Yanovich" <ERIKA_y at rad.com>
> Subject: newsletter approaches
>
> Hi Whirlers,
> We are sending an HTML e-newsletter to our customers which includes
> contents exclusively created for the newsletter (cannot be found on our
> website as articles). However, the entire newsletter archive can be
> found on the site. Since the newsletter editor is on maternity leave,
> I'm getting help from a graphic designer and according to her this is
> not the way a newsletter should look like. She prefers a much shorter
> HTML, full of links to articles that appear on the site and no actual
> contents. I must say I'm subscribed to such a newsletter, but it always
> annoys me me that there is no real contents, just a bunch of links. Is
> this a de-facto standard? Opinions appreciated.
> Erika
>
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