No subject

"Writing
Good writing is invisible. Bad writing draws attention to itself and
instantly destroys the
player’s sense of immersion.
Every game uses words somewhere. The player might see them as text on
the screen or
hear them as spoken dialogue. The writing can be confined to cutscenes
between levels,
or it can be an integral part of gameplay. Regardless, you can be sure
that at some point,
someone will be sitting down with pen in hand (keyboard on lap?) to put
words into
your game.
It turns out, though, that writing well is hard. People spend a
lifetime learning how to do
it. If you’ve never given writing much thought before—don’t write.
This doesn’t mean that you can’t be a good game designer. It just means
that if you’ve
never studied writing, if you’ve never struggled to learn the
difference between good
writing and bad, you should bring in someone else to do it."

Rest of the article is at

http://www.courseptr.com/downloads/chapterpreview/004938_2.pdf