Simply

[nosnivel at netvision.net.il]

I don't think the problem is that "simply" is
marketing.  I think the problem is that "simply"
is bad marketing.  If you want the user to feel
good about having bought the product, you don't
say "We're doing all the work for you here, and
if you have any difficulty, it must be your fault."
As we used to say at the technical writing department
in Daisy Systems, "the user is the hero."  And it's
important that the user feel good about the product,
because good word-of-mouth is something that only
your users can provide and bad word-of-mouth is 
something you can't easily counteract.

------------------------------------------------
  Mark L. Levinson - nosnivel at netvision.net.il
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Mark discourses to fellow Israeli techwriters in
The Why of Style, at http://www.elephant.org.il/
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