Simply

[Gene Kim-Eng]

As someone who started out working as an engineer and then moved
over into this field and who has always been more or less "technical,"
the two things that have always mystified me about marketing are
(1) how anybody could think that some of the screwy things marketing
 people always want to say and do could possibly work to attract 
customers, and (2) that so many of them seem to work.

Gene Kim-Eng


----- Original Message ----- 
From: "Stuart Burnfield" <slb at westnet.com.au>

> What I doubt has ever happened in the history of the world is that 
> someone was persuaded to buy a product because the first page of the 
> manual congratulated them on their purchase, or lauded the product as 
> being simple, powerful, advanced, popular, user friendly, industry 
> leading, blah blah zzzzzzzzzzzzzzzzzz...