"making it look pretty"

[Cardimon, Craig]

>> They still refer to the complicated process of information management

and rewrite and presentation as "making it look pretty", though.  Sigh.
<<

 

Sometimes they don't even get that far. 

 

They have jobs that are difficult enough to do, without understanding
what WE do, too.

 

And when they pause, searching for the correct words, I jump in with
something like, "I will work on the clarity, organization, and flow of
the information." They nod and continue. 

 

It is a step above prettying things up.

 

 

 

Craig Cardimon

Technical Writer

Marketing Systems Group

ccardimon at m-s-g.com