Re: Questions about marketing copy

Subject: Re: Questions about marketing copy
From: "Lurker writer" <lurker_writer -at- hotmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 01 Jun 2001 11:05:17 -0500

Well, there are rules, and then there are "rules." Marketing communications copy is hype-driven, sometimes replete with half-truths, and contain marginally subtantiated claims that legal calls "trade puffery." You can't apply the same rules in tech comm to the same depth in marcomm. You've got two different audiences,so why wouldn't your "rules" be different? You're appealing to a different mindset, people who think differently than the folks who read the tech docs; people who need to be persuaded to respond versus people who don't.

I've written and edited highly technical documentation and highly "puffed" marketing documents. But when I work with marcom, I take off my anal-retentive writer/editor hat.



_________________________________________________________________
Get your FREE download of MSN Explorer at http://explorer.msn.com


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

*** Deva(tm) Tools for Dreamweaver and Deva(tm) Search ***
Build Contents, Indexes, and Search for Web Sites and Help Systems
Available now at http://www.devahelp.com or info -at- devahelp -dot- com

Sponsored by Cub Lea, specialist in low-cost outsourced development
and documentation. Overload and time-sensitive jobs at exceptional
rates. Unique free gifts for all visitors to http://www.cublea.com

---
You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit http://www.raycomm.com/techwhirl/ for more resources and info.


Previous by Author: Re: XML - where's the beef?
Next by Author: RE: Questions about marketing copy
Previous by Thread: RE: Questions about marketing copy
Next by Thread: RE: Questions about marketing copy


What this post helpful? Share it with friends and colleagues:


Sponsored Ads