RE: But seriously now folks ... (was HUMOR: STC Conference Time - )

Subject: RE: But seriously now folks ... (was HUMOR: STC Conference Time - )
From: jgarison -at- ide -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 4 Apr 2002 16:17:20 -0500


Susan,

Using your figures, if they don't charge speakers at all, that's 240 * $400
= $96,000 of lost revenue. Since the STC doesn't make any money on the
conference, they would have to raise prices about an extra $50 per attendee
to make this up.

And as several people have mentioned, not only do some speakers want to get
in for free, they also want to be paid to present, get a free hotel room,
and get airfare. THAT adds up.

It's not as simple as it seems

-----Original Message-----
From: Susan Patrick [mailto:susan -dot- patrick -at- fti-ibis -dot- com]
Sent: Thursday, April 04, 2002 3:43 PM
To: TECHWR-L
Subject: Re: But seriously now folks ... (was HUMOR: STC Conference Time
- )



Thanks, Doug. I like it when people bust the usual arguments about ticket
prices. It's similar to the "if baseball salaries weren't so inflated,
ticket prices would be lower" argument. No, ticket prices are set to
whatever the team and stadium owners choose, which is based on what the
market will bear. If player salaries were to drop, ticket prices woudn't.
Sorry, can you tell I'm a bitter Montrealer?

Now, back to the conference. Here's a thought experiment with some very
rough figures....

2300 attendees (last year's figure)
240 sessions (again, last year's figure)
Some sessions have multiple speakers, but some speakers do multiple
sessions.
For simplicity's sake, let's say there are 240 speakers.

2300 - 240 = 2060 attendees paying full price.
Admission = $400 (roughly)
2060 x 400 = $824 000 in admission collected from regular attendees.
Say speakers get a $25 discount.
240 x 375 = $90 000 in admission collected from speakers.
824 000 + 90 000 = $914 000 total admission collected.

Question: Can the STC manage if it grosses $824 000 from admission instead
of $914 000? Of course, this doesn't include revenue from exhibitors, which
does not change. It also doesn't take into account any changes in attendance
caused by subsidizing speakers.

Just presenting some food for thought,
Susan


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