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Re: what should I say?

Subject: Re: what should I say?
From: Bruce Byfield <bbyfield -at- axionet -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 05 Sep 2002 14:40:47 -0700


Steven Brown wrote:

That opened up a whole mess of issues that are
probably on your mind, too. For example, if the
objective of a "pretty" document is increased
readability, well, that's a noble goal.

Another goal may be corporate branding. Some companies are concerned with their public images, including the fonts and colors used, as well as the general layout and typography. Some of these elements could be reproduced in MS Word or FrameMaker, but, having done brand oriented material in these pieces of software (at the clients' insistence, not by choice), I would hesitate to choose them. They simply don't allow the same degree of fine-tuning as Quark or InDesign. The frustrations of doing documents with high-production values in MS Word or FrameMaker might off-set their ease of revisability.

--
Bruce Byfield bbyfield -at- axionet -dot- com 604.421.7177

"I'm just trying to rid the world of all these fevered egos that are tainting our collective unconscious and making us pay a higher psychic price than we can imagine."
-Bill Hicks



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References:
Re: what should I say?: From: Steven Brown

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