Mini Cooper manual

[aklemmer -at- factset -dot- com]

Inserted into my current copy of "The New Yorker" I found a clever
mini-manual on the Mini Cooper. It's instructional, but with a marketing
and tongue-in-cheek twist to it - i.e., "Due to the low profile of the
Mini, men over six feet tall should refrain from using the car door as a
screen when changing into their swim trunks" along with an accompanying
illustration.  It also illustrated how to pull-in park with the back of the
Mini flush with adjacent vehicles in the name of "good parking Mojo" -- so
other drivers won't mistakenly think there's a space.  It's really cute;
check it out if you can.

I checked Mini's website and I couldn't find a copy available for download
- but the graphics and tone are similar - go to http://www.miniusa.com-home
and click on the "Let's Freestyle" link for a taste.

Abby Klemmer
FactSet Research Systems




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