Synonym for binary file?

[Robert_Johnson -at- percussion -dot- com]

My company makes a product that manages both plain ASCII text and binary
files (such as graphic files or .pdf files).  A significant portion of our
end-user audience is not very computer-savvy, so our marketing people
object to us referring to "binary files" in our end-user documentation.
They have a valid point, but I don't know of any synonyms for "binary
files".  I've checked several online dictionaries (FOLDOC, Whatis,
Webopedia, to name a few)for the definition, hoping it would point me to an
alternative term, but I've had no luck.

Terms like compiled or non-ASCII files really don't offer much improvement,
since these users wouldn't know compiling or ASCII any better than binary.

Has anyone had to use a synonym for "binary file"?  Does any one have any
other suggestions?

Any help would be appreciated.

Bob Johnson
Documentation Specialist
Percussion Software
Stoneham, MA


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