Re: Hi-tech babble baffles many

[dmbrown -at- brown-inc -dot- com]

"Mike O." <obie1121 -at- yahoo -dot- com> wrote:
>
> Last night I saw one of those Adobe commercials for PDF...
> it was pure branding, nowhere did they explain that PDF
> stands for Portable Document Format...

and Sean Brierley asked:
> 
> Why would Adobe have to explain that in a TV ad?

That's precisely his point:  that people don't need (and apparently don't want) to know the technology behind products in order to buy them, and that companies would do well (as Adobe has apparently discovered) to tout their brand names and the benefits of their products rather than the technologies that power them.

--David 
 
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