Re: Hi-tech babble baffles many

Subject: Re: Hi-tech babble baffles many
From: dmbrown -at- brown-inc -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 08 Jul 2003 09:15:51 -0700


"Mike O." wrote:
>
> ...It's just brand
> positioning, trying to develop some name recognition
> for the word PDF... this is probably the first in a
> planned series of ads which will eventually become
> more informative, but first they wanted to hammer the
> phrase "PDF" into our skulls.

Right: They're selling their product and their brand name.

--David

========================================================================

HTML Indexer 4 is still the easiest way to create and maintain indexes
for web sites, intranets, HTML Help, JavaHelp, and other HTML documents.

HTML Indexer 4 includes fully integrated cross-references, target frames
and windows, multiple-file output, "one-step accept" of default entries,
and more!

http://www.html-indexer.com/

 

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ANNOUNCING ROBOHELP STUDIO
Create professional Help systems that feature interactive tutorials and
demos with all new RoboHelp Studio. More at http://www.ehelp.com/techwr-l2

Mercer University's online MS Program in Technical Communication Management:
Preparing leaders of tomorrow's technical communication organizations today.
See www.mercer.edu/mstco or write George Hayhoe at hayhoe_g -at- mercer -dot- edu -dot-

---
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit
http://www.raycomm.com/techwhirl/ for more resources and info.



References:
Re: Hi-tech babble baffles many: From: Mike O.

Previous by Author: Re: Hi-tech babble baffles many
Next by Author: Re: Hi-tech babble baffles many
Previous by Thread: Re: Hi-tech babble baffles many
Next by Thread: Re: Hi-tech babble baffles many


What this post helpful? Share it with friends and colleagues:


Sponsored Ads