RE: Adding MarComm to your skillset

Subject: RE: Adding MarComm to your skillset
From: "GeneK" <gene -at- genek -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: 15 Jul 2003 12:59:42 PDT


In my current contract, the Tech Pubs and Marcom doors
both lead to my desk. I would suggest that anyone
currently in a company looking for tips on how to start
should begin with a careful study of the marketing
of their company's biggest competitor, especially if
that competitor is ahead of you.

Gene Kim-Eng



------- Original Message -------
On
Tue, 15 Jul 2003 13:13:00 -0600 Lyn Worthen?wrote:

I'm trying to think of a good book to recommned, but nothing is coming to
mind.


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