RE: Adding MarComm to your skillset

Subject: RE: Adding MarComm to your skillset
From: "Gilger.John" <JGilger -at- acresgaming -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 15 Jul 2003 15:09:04 -0700


If you don't mind investing a few dollars in yourself, this is a good course: http://www.awaionline.com/_pgs/_cw.php

John

-----Original Message-----
From: Giordano, Connie [mailto:Connie -dot- Giordano -at- FMR -dot- COM]
Sent: Tuesday, July 15, 2003 02:07 PM
To: TECHWR-L
Subject: RE: Adding MarComm to your skillset



In addition to the fine suggestions other folks have offered:

-Go to the American Marketing Association website at
http://www.marketingpower.com/ for specific issues and other resources.
Then for grins, check out the American Advertising Federation at
http://www.aaf.org, and the Public Relations Society of America at
http://www.prsa.org.
-Use the Small Business Administration resources--they're excellent and free
http://www.sba.gov
-For some educational and beginner resources try
http://www.commerce-database.com/marketing.htm
-Check out the Free-lance Exchange for some job leads.
-Volunteer ANYWHERE, they will love whatever you can do to help. It's how I
officially got back into marketing after an 8-year hiatus.
-Learn the contact management nuances of your email program. Not as good as
real contact management software, but a good start.

Remember, it's all marketing.... Think of it not as a switch, but an
expansion of your capabilities. You must understand your product/service,
and your audience, and create material appropriate to the audience and the
media. The skill set really isn't as different, and definitely not as
offensive, as you might think.

Regards,

Connie P. Giordano
Senior Technical Writer
Advisor Technology Services
A Fidelity Investments Company
704-330-2069 (w)
704-330-2350 (f)
704-957-8450 (c)
connie -dot- giordano -at- fmr -dot- com

Who got a degree from the dark side lo these many years ago.....


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