RE: Press Release Distribution

Subject: RE: Press Release Distribution
From: "Giordano, Connie" <Connie -dot- Giordano -at- FMR -dot- COM>
To: "'Ruth Lundquist'" <RLundquist -at- prosarcorp -dot- com>, TECHWR-L <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 14 Aug 2003 10:51:43 -0400


Absolutely it's kosher, until they tell you it's not! I typically send info
to between 3 and 5 contacts at various broadcast outlets. Generally,
they'll let you know if it's not in their area. If you're not sure, call
one of your contacts, and ask them who would be appropriate for a particular
kind of piece.

If the outlet produces various kinds of hosted shows, find out who the
producer and/or booking agent is, and send to them as well.


Connie P. Giordano
Senior Technical Writer - occasional marcomm guru
Advisor Technology Services
A Fidelity Investments Company
704-330-2069 (w)
704-330-2350 (f)
704-957-8450 (c)
connie -dot- giordano -at- fmr -dot- com

"Pray that there's intelligent life somewhere up in space, 'cause I'm afraid
that we've been cheated here on Earth" - Clint Black "Galaxy Song"

-----Original Message-----
From: Ruth Lundquist [mailto:RLundquist -at- prosarcorp -dot- com]
Sent: Thursday, August 14, 2003 10:46 AM
Subject: Press Release Distribution

Are any of you Marcomm folks on this list involved in writing and
distributing press releases?

If you are, is it kosher to send press kits to multiple people at a media
outlet, each with a PR tweaked for that recipient? For instance, say I
developed a new fast food restaurant, Oodles of Noodles, and I want to let
the local public radio station know about it. Can I send a PR/Press Kit to
the food show host, the business editor, the local human interest reporter,

That seems like the ideal route to go, but I don't want to irritate people &
turn them off to the story idea. So I'm looking for info on the "Care and
Feeding of Media Professionals" from those of you who have done PR.

(FYI: I have not invented a new fast food restaurant. My local public radio
station happens to be the behemoth Minnesota Public Radio, but my question
holds true for other large media outlets as well.)

Thanks in advance.

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