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Re: Product management and the technical communicator

Subject: Re: Product management and the technical communicator
From: Bruce Byfield <bbyfield -at- axionet -dot- com>
To: Bill Swallow <wswallow -at- nycap -dot- rr -dot- com>
Date: Thu, 26 Feb 2004 19:37:22 -0800

Bill Swallow wrote:

From what I've seen, the PM role can easily be distored into a sales role,
which is NOT what it should be. The PM should be on the company's side, with
a heavy footprint in Engineering, to make the product better for the
customers, more usable, more sellable, and get it out there with a large
splash into the market.


Product managers (at least as I've filled the role) is like a technical writer in one important respect: they mediate between the technical and non-technical parts of a company. Product managers need to understand development's viewpoint, but they also need to understand marketing's and sale's viewpoint, and be able to explain the two to each other. Then they have to combine the two into a coherrent strategy, and carry that strategy out.

The reason that product managers often get drawn into sales is that many sales depend on having someone who understands the technical aspects of a product. Depending on the company, people in sales may just not have that expertise. Often, the only ones who do are the product managers.


--
Bruce Byfield 604.421.7177
http://members.axion.net/~bbyfield






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RE: Product management and the technical communicator: From: Bill Swallow

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