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You probably have "done it" already. You probably have saved the company
money. If so, document that in terms such as money saved, time saved (time =
money), reduced support calls, increased brand recognition, whatever.
Personally, I've used money saved through movement from print to PDF output
formats and also time saved by removing redundant processes from the
workflows I was involved in. Some call it spin. I don't. This is purely for
my previous roles as a tech writer. I've had other responsibilities where
the value I brought was easier to define.
However, I've also made every effort to do what John says below every day.
However, as a starting point, see above.
- Peter Swisher
-----Original Message-----
Subject: RE: What would *you* do...
>Anybody have a clue on how to spin those things into lush and profitable
words?
In response, John wrote:
By doing it and not relying on spinning it?
Trying to "spin those things into lush and profitable words" is putting
the cart before the horse. You make it sound like stating that you've
done those things is just how you phrase something. That's not the case.
To say you've done those things, you have to have done those things, and
to do them, you have to make it a goal of how you work.
This isn't marketing-speak. It's actually doing the stuff. It's
proactively looking for stuff where you can contribute your skills to
impacting the bottom line, particularly when not asked. If you've done
it, it is easy to explain it. If you haven't, then it is difficult to
say so.
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