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> I'd like to put in a plug for promotion here. It's hard to train people
> with posters, contests, premiums, and email; but it is possible to
> increase people's receptiveness by doing the convincing ahead of time,
> rather than dragooning them into a classroom before telling them why
> they're there. Enlist the help of the marketing department is thinking
> through the kind of promotional campaign that would be appropriate,
> budgeting for it, and executing it. Embrace the darkness ;-)
Quite so. I've seen movies and webcasts featuring management explaining the
strategic importance of both the training program and the system changes
that were going in place with it, monthly glossy bulletins, etc. for really
big training initiatives. Depending on how big Rachael's project is in the
context of her company, the strategy will need to be adjusted up or down.
But you're quite right - unmotivated learners don't learn - and can ruin it
for everyone else (especially the instructor).
Sometimes the challenge is more acute with soft skills training. People
generally understand that if there's a new system coming in, they have to
learn it (though they may well not like it). If instead the training is on
the latest biz buzzword that the CEO heard on the golf course, that's a high
hurdle to overcome in motivating the class.
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