RE: Great piece on marketing collateral

Subject: RE: Great piece on marketing collateral
From: "Goldstein, Dan" <DGoldstein -at- DeusTech -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 28 Apr 2004 12:22:56 -0400


I too have worked in marcomm on occasion, and have even been known to use a
sentence fragment. Or two. In ad copy.

This is different. Published articles about writing for writers ought to be
well-written.

-- Dan Goldstein

> -----Original Message-----
> From: Gene Kim-Eng [mailto:techwr -at- genek -dot- com]
> Sent: Wednesday, April 28, 2004 10:32 AM
> To: Goldstein, Dan; TECHWR-L
> Subject: Re: Great piece on marketing collateral
>
> OTOH, over in the "importance of the" thread, someone argued
> that writing
> as communication ought to parallel speech. Well, this is how
> a lot of people
> talk today. In fragments. Not sentences. Go figure.
>
> Gene Kim-Eng
>
> ----- Original Message -----
> From: "Goldstein, Dan" <DGoldstein -at- DeusTech -dot- com>
>
> > I chose sentence fragmentation only because I found it to
> be the article's
> > funniest weakness; there are many others. The article may
> offer a lot of
> > valuable marketing information, but it is badly written.

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