Re: Great piece on marketing collateral

Subject: Re: Great piece on marketing collateral
From: "Mike O." <obie1121 -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 28 Apr 2004 23:37:59 -0400


Gene Kim-Eng wrote:

OTOH, over in the "importance of the" thread, someone argued that writing
as communication ought to parallel speech. Well, this is how a lot of people
talk today. In fragments. Not sentences. Go figure.

Gene Kim-Eng
----- Original Message ----- From: "Goldstein, Dan" <DGoldstein -at- DeusTech -dot- com>

I chose sentence fragmentation only because I found it to be the article's
funniest weakness; there are many others. The article may offer a lot of
valuable marketing information, but it is badly written.

It is written in a very conversational style, just the way you speak - if you are... William... Shatner.

Mike O.

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References:
RE: Great piece on marketing collateral: From: Goldstein, Dan

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