RE: Re: Great piece on marketing collateral

["Gene Kim-Eng" <techwr -at- genek -dot- com>]

My impression of the discussion as a whole is that it 
seems to have almost nothing to do with the point of
the original article, which was "if people aren't 
reading your conventional marketing collateral, you 
need to try another strategy."  It seems to me that
much of the innovation that's been going on in technical
communications the past decade or so, such as online 
help and embedded instructions in UIs, is precisely
that, "trying another strategy" beyond our conventional
printed books.  So I'm still shaking my head and 
wondering how the reactions led us to this and not a
chorus of "amens."

Gene Kim-Eng


------- Original Message -------
On Fri, 30 Apr 2004 10:47:50 -0700 (PDT) David Neeley wrote:
It seems to me that much of this discussion, as Dick has pointed out, is speaking at cross purposes. 


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