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Re: Quick Question [sorry I am not doingn too much research]

Subject: Re: Quick Question [sorry I am not doingn too much research]
From: dmbrown -at- brown-inc -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 21 Jul 2004 17:44:02 -0700


Sabahat Ashraf wrote:

Is a good "time-to-market" a "fast" one or a "short" one or ...what?

And time-to-market should be hypenated, right?


Time isn't fast, so you can't use that one. (For those who want to argue the point, time may seem to pass quickly, but time itself isn't fast.)

Time can be short, though; and certainly your product can take a short time [to get] to market.

So, if you don't feel like rewriting the sentence (as suggested by others), use "short time to market."

The question of whether or not to hyphenate "time to market" in that
sentence isn't awkward at all, though: the answer is quite simply "no."

--David

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Quick Question [sorry I am not doingn too much research]: From: Sabahat Ashraf

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