A prescriptive language?

["Rob Tovey" <robtovey -at- hotmail -dot- co -dot- uk>]

Does communication design use a restricted language? In terms of semiotics, 
does this type of design use a very particular paradigm that can be 
prescriptive?

Is there a Modernist mindset that's defined by an idea of the "best" way to 
communicate?

Should communication design forget a universal, global approach and instead 
target niche groups, using niche language?

If you look at certain leading KD furniture manufacturers, although their 
consumers are different, the instructions are of an identical format.

I realise this reads like a manifesto but I really would like to know what 
people think. I hope this presents the opportunity to have an open debate on 
the subject.

Thanks

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