TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Be it "techcom" or "marcom," what we are doing is communicating to a
specific target group. What changes is only the flavor, as marketing
communication will focus more on "selling" the product, while technical docs
focus on the "usage" of an application. Having done (and still enjoying)
both the forms of communication, I can say that writers shouldn't restrict
themselves to a single form of writing; rather they should extend their
skills to multiple forms of commercial writing, as that makes them more
versatile and marketable to potential employers.
Besides, if a writer has written tech docs of a product, it becomes a lot
easier for him/her to write a sales pitch, as he/she knows the product well.
Btw, even tech docs are sometimes used to sell products, as many times
clients see the documentation to better understand the product they are
evaluating.
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