Re: News: 4 Seconds as the New Threshold of Acceptability for Web Page Response Times

Subject: Re: News: 4 Seconds as the New Threshold of Acceptability for Web Page Response Times
From: Beth Agnew <beth -dot- agnew -at- senecac -dot- on -dot- ca>
Date: Wed, 08 Nov 2006 15:23:15 -0500

I've always used 3 seconds as the benchmark. This from television more than the Internet. If something doesn't happen in 3 seconds, people switch. It's the Sesame Street syndrome. :-) We found the rule held true in a game company I worked for. If there wasn't feedback or new action within 3 seconds, users felt gameplay was seriously degraded. In writing, I've followed the same principle. You've got 3 seconds to grab someone's attention, and if you miss that window, you have a hard time getting the message across.
--Beth

--
Beth Agnew
Catch the Buzz: http://bethbuzz.blogspot.com
STC Presentation archived at:
http://www.301url.com/podcasting

Professor, Technical Communication
Seneca College of Applied Arts & Technology
Toronto, ON 416.491.5050 x3133
http://www.tinyurl.com/83u5u

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

WebWorks ePublisher Pro for Word features support for every major Help format plus PDF, HTML and more. Flexible, precise, and efficient content delivery. Try it today! http://www.webworks.com/techwr-l

Easily create HTML or Microsoft Word content and convert to any popular Help file format or printed documentation. Learn more at http://www.DocToHelp.com/TechwrlList

---
You are currently subscribed to TECHWR-L as archive -at- infoinfocus -dot- com -dot-
To unsubscribe send a blank email to techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40infoinfocus.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwr-l.com/techwhirl/ for more resources and info.


Follow-Ups:

References:
News: 4 Seconds as the New Threshold of Acceptability for Web Page Response Times: From: arroxaneullman

Previous by Author: RE: Article: Hiring Managers Reject More than Half of Candidates Based on Web Postings
Next by Author: Re: Yet Another Recruiter Question
Previous by Thread: Re: It is all worth it...
Next by Thread: Re: News: 4 Seconds as the New Threshold of Acceptability for Web Page Response Times


What this post helpful? Share it with friends and colleagues:


Sponsored Ads