NPR story on medicine labeling

Subject: NPR story on medicine labeling
From: Abby Klemmer <aklemmer -at- factset -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Thu, 7 Dec 2006 09:23:52 -0500

I heard this story on NPR this morning and thought it was interesting from
a technical writing perspective. Prescription medicine labels and
instructions are frequently vague, to the point of people making serious
mistakes.

http://www.npr.org/templates/story/story.php?storyId=6589478

And I thought this was amusing:

"Wolf's recent studies show that people often misinterpret the neon
warning stickers that are placed on pill bottles by pharmacists. Some of
the more common ones, such as "Take With Food," or "Medication Should Be
Taken with Plenty of Water," are paired with images or icons that are
confusing. The "For External Use Only" warning comes with a picture of a
person with lines radiating around the body. People misinterpret this
image to mean the medication is radioactive."

Abby Klemmer
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