Re: newsletter approaches

[arroxaneullman -at- aol -dot- com]

 Hi Erika,
 
 One of my responsibilities here is to send out a quarterly newsletter to customers. I include brief articles of 4-8 very short paragraphs. Each newsletter has 3-5 articles plus a Welcome section to introduce new employees. Before the articles is a hyperlinked list of the article names. I use no more than four graphics (usually one or two) and keep the whole thing easily skimmable. After sending the newsletter to customers, we put a copy on our Customer Support website where they can view it at their convenience.
 
 Personally, I find the teaser emails annoying. I want the info IN the newsletter; why else would I subscribe to it? I could just go to their website and find that info.
 
 I hope you find a method that works for you and your customers.
 
 Good luck!
 
 Arroxane
  
 -----Original Message-----
 From: ERIKA_y -at- rad -dot- com
 To: techwr-l -at- lists -dot- techwr-l -dot- com
 Sent: Mon, 8 Jan 2007 1:40 AM
 Subject: newsletter approaches
 
  Hi Whirlers,
We are sending an HTML e-newsletter to our customers which includes
contents exclusively created for the newsletter (cannot be found on our
website as articles). However, the entire newsletter archive can be
found on the site. Since the newsletter editor is on maternity leave,
I'm getting help from a graphic designer and according to her this is
not the way a newsletter should look like. She prefers a much shorter
HTML, full of links to articles that appear on the site and no actual
contents. I must say I'm subscribed to such a newsletter, but it always
annoys me me that there is no real contents, just a bunch of links. Is
this a de-facto standard? Opinions appreciated.
Erika

   
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