newsletter approaches

Subject: newsletter approaches
From: "Erika Yanovich" <ERIKA_y -at- rad -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 8 Jan 2007 09:40:17 +0200

Hi Whirlers,
We are sending an HTML e-newsletter to our customers which includes
contents exclusively created for the newsletter (cannot be found on our
website as articles). However, the entire newsletter archive can be
found on the site. Since the newsletter editor is on maternity leave,
I'm getting help from a graphic designer and according to her this is
not the way a newsletter should look like. She prefers a much shorter
HTML, full of links to articles that appear on the site and no actual
contents. I must say I'm subscribed to such a newsletter, but it always
annoys me me that there is no real contents, just a bunch of links. Is
this a de-facto standard? Opinions appreciated.
Erika
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