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First time I've seen this manual...they're definitely going for humor as
an element of their branding and, given the audience, it's not a bad
idea. Personally, I thought it was pretty hilarious, but that's only
because I have a sophisticated and nuanced sense of humor, unlike the
rest of you squares :)
Chris
-----Original Message-----
From: techwr-l-bounces+cvickery=arenasolutions -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+cvickery=arenasolutions -dot- com -at- lists -dot- techwr-l -dot- com]
On Behalf Of Laura Lemay
Sent: Monday, February 26, 2007 8:43 AM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: fa-ce-tious adj. 1 Straining to be funny, esp.
inappropriately
Wow. Harsh reactions, dudes.
This manual was posted to techwrl a bunch of years back, and got a
significantly better reaction from us then:
"funny and pleasantly distracting"
"It's wonderful! ..what a trip!
"This manual makes me want go out and buy the product"
"LOL"
The Helix, BTW, is an "extreme" sports watch for 18-24 yr old males.
These are the kids that drink Red Bull, watch Super MX, play Halo,
and call each other "dude." There's probably way too much text here
for this audience, actually, but what is there is written just fine
(needs a bit of copy editing, but hey, glass houses).
Really, guys. Humor is entirely appropriate in tech writing given
the right audience. Loosen up. Have some Red Bull.
Laura
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Laura Lemay Killer of Trees lemay % lne.com lemay % gmail.com http://www.lauralemay.comhttp://blog.lauralemay.com
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>
> -----Original Message-----
> From: techwr-l-bounces+poshedlyk=polysius -dot- com -at- lists -dot- techwr-l -dot- com
> [mailto:techwr-l-bounces+poshedlyk=polysius -dot- com -at- lists -dot- techwr-l -dot- com] On
> Behalf Of Dan Goldstein
> Sent: Monday, February 26, 2007 9:32 AM
> To: techwr-l -at- lists -dot- techwr-l -dot- com
> Subject: RE: fa-ce-tious adj. 1 Straining to be funny, esp.
> inappropriately
>
> Forgetting for a moment the excruciating tone and the too-cute layout,
> there are hints that the writer is not a native English speaker. Do
> the
> other languages use the same awful tone as the English?
>
> And in all fairness to the tech writers at Timex, the manual might
> have
> been disgorged by someone in another department. I can't imagine a
> professional tech writer using it as a sample in a portfolio.
>
>> -----Original Message-----
>> From: Andrew Warren
>> Sent: Sunday, February 25, 2007 2:32 PM
>> To: techwr-l -at- lists -dot- techwr-l -dot- com
>> Subject: fa-ce-tious adj. 1 Straining to be funny, esp.
>> inappropriately
>>
>> http://btb.timex.com/instructions/Helix.pdf
>>
>
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Create HTML or Microsoft Word content and convert to Help file formats
or
printed documentation. Features include single source authoring, team
authoring,
Web-based technology, and PDF output. http://www.DocToHelp.com/TechwrlList
Now shipping: Help & Manual 4 with RoboHelp(r) import! New editor,
full Unicode support. Create help files, web-based help and PDF in up
to 106 languages with Help & Manual: http://www.helpandmanual.com
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Create HTML or Microsoft Word content and convert to Help file formats or
printed documentation. Features include single source authoring, team authoring,
Web-based technology, and PDF output. http://www.DocToHelp.com/TechwrlList
Now shipping: Help & Manual 4 with RoboHelp(r) import! New editor,
full Unicode support. Create help files, web-based help and PDF in up
to 106 languages with Help & Manual: http://www.helpandmanual.com
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