Re: Quality posters from PPT?

[voxwoman <voxwoman -at- gmail -dot- com>]

You can't produce vector graphics with a bitmap program like Photoshop. You
can produce poster-quality graphics with photoshop, but the files are huge.

CorelDraw is a vector program, so you could use that to produce
production-quality artwork, but I think version 7 is somewhat outdated?

The graphics house may be doing more value-added stuff than "cut and paste"
- possibly adding some aesthetic values to the posters?

Ad agencies/graphics design studios typically don't do in-house production
grade printing. Printers/print houses also have very specific requirements
for file formats (unless you are going to pay them to do color separations
or pre-flight or whatever preprocessing needs to be done before the posters
go to press).

PowerPoint is not a graphics program, just like WordArt is not a graphics
program. If I had to guess, the marketing department uses PPT as a sketching
tool to lay out their ideas and the graphics house turns that into something
that looks professional.

You'll need to show they marketing manager that you can produce artwork that
looks as good as the outside people in order to bring this work into your
department.

-Wendy

On Tue, Oct 7, 2008 at 11:32 AM, Chris Morton <salt -dot- morton -at- gmail -dot- com> wrote:

> The company I've recently joined likes to create posters of various kinds.
> For some unknown reason, they create them in PowerPoint, then send the PPT
> to an outside firm that (I'm told) cuts 'n' pastes elements into
> Illustrator, from which the posters are printed by yet another shop.
>
> This all sounds ludicrous to me. My suspicion is that the AI graphics house
> has hoodwinked our marketing manager into believing that we are not capable
> of producing scaleable graphics ourselves.
>
> Like most of you, I know my way around multiple graphic file formats and
> related software tools. I do not bill myself as a graphic artist, per se,
> but know enough to produce what I need when I need it. That said, what
> would
> you recommend as a viable method of producing said posters, given that
> oftentimes it's the engineers who are producing the original PPT versions?
>
> (The engineers do have access to Photoshop CS3 Extended, so this shop isn't
> limited to pixelated BMPs. As for me, I've got access to CorelDraw7,
> SnagIt,
> HiJaak, and GIMP. I can also access Acrobat if you think a PDF is the best
> way to go.)
>
> Thanks
>
> > Chris
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