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Subject:Re: A different "personality type" angle From:Milan Davidović <milan -dot- lists -at- gmail -dot- com> To:"McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com> Date:Thu, 4 Feb 2010 15:06:06 -0500
On Thu, Feb 4, 2010 at 2:41 PM, McLauchlan, Kevin
<Kevin -dot- McLauchlan -at- safenet-inc -dot- com> wrote:
> A recent insight - not proven - is that there might be a personality or approach-to-the-world link between people who profess/experience brand loyalty, and people who have the fan(atic) gene.
I think that as long as there's a brand, team, or sport out there to
which you've not yet been exposed, there's always a chance that you
could start being loyal or a fan.
And then there are conditions. I know someone who never displayed any
interest in pro sports until she retired; she now follows pro ball
(Blue Jays fan).
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