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In the past, we've talked about learning styles, personality types, and other peripheral - but possibly important - audience traits, when it comes to imparting info. Communicating with varying segments of our audience.
A recent insight - not proven - is that there might be a personality or approach-to-the-world link between people who profess/experience brand loyalty, and people who have the fan(atic) gene.
Both my wife and I are not sports fans, though we observe that many people around us are.
Similarly, I observed that neither of us exhibits brand loyalty. This prompted me to casually and slyly poll my co-workers and other acquaintances. So far, the correlation seems to be holding, but that might be just sample bias and wish-fulfillment on my part. Still, it _seems_ as if there's something there.
So, it occurred to me to wonder if:
a) the observation is valid (need a bigger sample)
b) there's any tie-in with how people take concepts and information and instructions and warnings on-board . . . or fail to do . . .
Any takers?
(Or is that thing about the brownies gonna cost me...? ;-> )
Kevin McLauchlan
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